Chapter 4 - You aren't what you drive

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"They believe that financial independence is more important than displaying high social status."
 
Four Types of Millionaire Car Buyers (118)
Type 1: New Vehicle-Prone Dealer Loyalists (28.6%)
Type 2: New Vehicle-prone Dealer Shoppers (34.8%)
Type 3: Used Vehicle-Prone Dealer Loyalists (17.1%)
Type 4: Used Vehicle-Prone Shoppers (19.5%)
 
More than one in five patronize dealers who are their clients or customers. (120)
 
It's much easier in America to earn a lot than it is to accumulate wealth. (131)

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