Chapter 4 - You aren't what you drive
"They believe that financial independence is more important than displaying high social status."
Four Types of Millionaire Car Buyers (118)
Type 1: New Vehicle-Prone Dealer Loyalists (28.6%)
Type 2: New Vehicle-prone Dealer Shoppers (34.8%)
Type 3: Used Vehicle-Prone Dealer Loyalists (17.1%)
Type 4: Used Vehicle-Prone Shoppers (19.5%)
More than one in five patronize dealers who are their clients or customers. (120)
It's much easier in America to earn a lot than it is to accumulate wealth. (131)
